ISWAI – It Starts With An Idea

ISWAI - It Starts With An Idea

ISWAI – It Starts With An Idea

Fashion maven Caggie Dunlop is famously known for her role in the hit

series on the Style channel – “Made In Chelsea”. What you may not know

about Caggie is her new fashion house, ISWAI – It Starts With An Idea,

a collaborative effort of five designers. One of the ISWAI Fiveways designers, Michael Robinson, has just moved to Paris to work for Balenciaga.


Recently, Caggie Dunlop took time away from her busy schedule to chat

with me about her philosophy of fashion.


“Let fashion be a reflection of who you are. Don’t copy others. You’ll

spend your childhood trying to be the same and your adulthood trying

to be different. So embrace being different now. “ – Caggie Dunlop


For more on my exclusive interview with designer Caggie Dunlop from

Made In Chelsea, check out my fashion column on


Justin Howard

Justin Travis Howard has traveled the world and loves diving into local night life where ever he happens to wander. His insights are designed to promote the hidden byways of Modern Culture.

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